The Design Process
Identity and brand design
Logos - Iconic and type
Your logo and brand imagery are a reflection of your business in the marketplace. That's a lot of responsibility for a few humble image files which is why it's important that they are designed with the creativity and thought your business deserves.
Logo planning
Most logos today are born on a screen and then find their way into print. Over the course of their lives, they might also feature on exhibition panels, the advertising pages of newspapers and magazines, clothing, shop signs and maybe even a mug.
A number of questions therefore need to be asked at the start of the process to ensure that the finished logo can be used across
the range of media for which it was intended and is able to adapt to the changing display requirements of it's owner. The need for planning and consistency applies equally to the design and development of a corporate identity, a market brand or a targeted press campaign, and helps to ensure that maximum market exposure can later be achieved.
Corporate Identities
Create the right image, send out the right signals, connect with your target audience.
Instant analysis
Like it or not when confronted with a logo, brand or identity we process the information on a number of different levels. We assess the sensory input, be it visual or auditory and draw subconscious conclusions based upon what we've seen or heard. We don't actively think about it, but we still form an opinion. And we do so very quickly. This opinion once formed tends to stick and the connotations we associate with a particular look often form the basis for further action. Products and services are judged as being 'high end' or 'bargain basement', 'professional' or 'unqualified' based on our reaction to a
Judgement has been passed
shape, collection of colours or a couple of words. It is vital therefore to make that first impression the right one and that takes time, thought and effort. We have designed a number of successful, long standing logos and brand identities for a wide number of clients and markets. In the same way car manufacturers are constantly refining, improving and evolving their model ranges so a business should be constantly thinking about how it's identity is perceived alongside the competition and the overall impression that is being conveyed to the target audience.
As a fresh pair of eyes looking at your business we can provide an unbiased and objective opinion regarding it's look and feel, highlighting possible areas for development and improvement.
Brand development
A business brand deserves celebrity status and building a brand's reputation and popularity takes time, effort and patience.
Just like a celebrity caught by the papparzi when drunk outside a night club, a brand can be seriously damaged by the wrong kind of exposure. The development of a brand needs to take into account it's career up to this point in time. What has worked, what failed and most importantly how it is perceived by prospective customers right now. Only then can it's future schedule of appointments and appearences be planned successfully and the right image projected to the waiting crowd. We work closely with our clients and their brands in an effort to build awareness without tearing down the hard work and progress that has been made in the past.