Web development in Tunbridge Wells, Kent. Adobe Business Catalyst content management Systems in London, Kent, Sussex and the South East eCommerce design, HTML eMail Marketing and SEO

Fast content updates

The need to regularly update the pages and information on a website has become fundamental to most businesses over the past couple of years and content management systems (CMS) have evolved greatly to meet this demand.

In Context Editing

Technologies developed recently which support the use of in context editing (ICE) are amongst the most user friendly, allowing the site administrator to edit content and then publish the changes directly on the live page. We provide our clients with a robust and flexible CMS framework (including ICE) from which they are able to add and delete pages, edit copy and images, create links to internal and external pages and lots, lots more.

As the design prototype develops during the sites build we decide along with the client which areas need to be editable and configure these areas to be accessible via the ICE editor upon logging in. Site updates can also be scheduled with specific release and expiry dates making site changes a task that can be planned in advance and then executed at a specific time in the future.

In summary these features allow you to update your site quickly and easily. View your website just like your customer would - and actively edit the content as you go. Just point, click and edit your pages, with full access to the HTML code if you need it.

Keep it consistent.

With site wide templates, you safeguard the site's design framework on every page you create or edit. Think of it as a photo frame wrapping around the content you create, keeping the professional look and feel on every page.

Control who sees what

Make any part of your site a Secure Zone, assigning customers unique usernames and passwords. Keep private information secure or sell access to a Secure Zone to customers, on a subscription basis.

Make it social

Create and control an unlimited number of blogs, forums, and RSS feeds. Keep your customers up to date with your business, and keep your business up to date with their ideas and comments.

Get to know your customers

With integrated customer relationship management, every interaction your customers have with your business is logged, creating a unique profile and history. You can also import existing customer databases, using Excel spreadsheets.

Watch your customers, live

Your online business has a live feed of customer actions, on your dashboard. Whenever customers open a newsletter, submit a web form or purchase a product, you can see their action appear in real time on your live feed.

Create automated workflows

You can automate text and email notifications, tailoring them to the specific needs of filtered groups of subscribers, notifying them of important events.

Easily managed details

The Business Catalyst CRM is clean, clear, intuitive and user friendly. They can be quickly configured to edit and sort customer details , monitor cases and orders, manage access privileges and deal with all site contacts and subscriptions, all handled from from a single, easy to use central dashboard.

Over time a well managed CRM can significantly reduce the costs of your business marketing and client services whilst helping to grow and streamline your online business.

Targeted messages

We can create bespoke, professional templates for your eMail campaigns, styled to reflect your brand and identity. You just add the content in an editable region, choose a mailing list from the database, preview, click send and away it goes.

Reach everybody

Send up to 1,000 messages p/month on the webMarketing plan or 10,000 emails p/month on the webCommerce plan from an unlimited number of personalized email marketing campaigns. (Business Catalyst hosting only).

Automate your campaigns

Automate sales responses by creating a pre-written series of emails which are sent to a customer after they subscribe - in sequence, timed and paced as you like. You can even set the system to send customers an email on their birthday or another special day, unique to their personal information.

Who opened and clicked

Our marketing software tells you who opened the message, when and records any links that were subsequently clicked, allowing you to measure the true effectiveness of your email campaigns and how they can be modified or adjusted to increase your open and conversion rates.

The Business Catalyst platform

Through the power of this state of the art hosting platform you can create an unlimited number of products and organise them into catalogues. You can even sell downloadable eProducts. We can help you to make the transition by designing a unique, bespoke web page that presents your products to visitors in a style that reflects your brand and identity, with an easliy managed administration dashboard that gives you total control in all areas of online store management.

Highly Targeted Marketing

Every customer who interacts with your site has their details automatically captured into your integrated CRM system. Keep a history of customer orders and actions, run loyalty programs based on segmented customer lists, or link targeted eMail marketing campaigns to these specific segments.

Search Engine Friendly

Search engine friendly URLs mean that your business and online store can be found with ease. Search Engine Optimization will be a breeze, with all URLs containing the product or catalogue name and automatically generated Google Sitemaps XML files.

Measure your success

Powerful analytics and reporting tools allow you to measure the popularity of products, basket abandonment rates and much more, so you know exactly how your Online Store is performing and what you might need to change.

Discounts, vouchers & referrals

Available sales tools include discount codes, gift vouchers and referral tracking, helping you maximise profits and deliver greater bottom line results.

Import, export, migrate

Import products from an existing inventory via a simple spreadsheet format. Or export your catalogue, update with popular spreadsheet software such Microsoft Excel and then import to update your product catalogue in a single operation.

Automated and recurring orders

As long as your Payment Gateway supports it, you can sell products that have a built in re-occurrence, great for customers in need of regular deliveries.

Billing and shipping integration

A global range of popular payment gateways and shipping providers are supported and configurable from within the system.

Search engine friendly code

Adopting standard coding practices when building a site is important and there are numerous benefits for any site that toes the line. The content of compliant sites are displayed with greater accuracy and uniformity by the web browsers that are asked to serve their files, search engines are better able to understand the content and can therefore index the content with greater success.

Honest SEO

Despite the claims of many web design companies, there is no magic technique that guarantees a high page ranking in Google's directory and sites that are near the top of a search listing (that haven't paid to be there) generally earned the position by providing content that was relevant to the search that was entered. The number one rule to improving page rank then is making sure your site does what it say's on the label and that people searching for what you do would actually find answers to their questions if they visited your site.

Encouraging spiders

It must also be remembered that the Googlebots (spiders) that crawl your site in order to index it do a much better job if the site has been built with their visits in mind. We code all sites with a structure and hierarchy that makes the spiders' job easier and your site therefore better indexed in future searches.

Site promotion

We can play an active part in promoting your site both on and offline, monitoring changes in page rank and adjusting the business marketing strategy accordingly.

No more separate login

The dashboard of your site control panel opens with an instant view of recent activity. The number of visitors is displayed for the past week with a live feed of interactions from your site pages listed beneath. Click on an event and you are taken straight to the record logged in the database giving you all the details you need.

In depth Analysis

Track top-performing pages, most popular online products, order volume, and more. Record various interactions customers have with your site, and use advanced tools to track and report on those interactions. Powerful reporting tools cover most aspects of your online business — from web page views to online store orders, just about everything you need to monitor, measure, and analyze your site's performance.

Export and print reports

Easily set up custom eCommerce and customer reports for anytime access. Drill down into your business performance data or export it to Excel, PDF, and CSV formats.