Web and website design, web development, Business Catalyst hosting, Wordpress development, Content management Systems, eCommerce design, HTML eMail Marketing and SEO in Tunbridge Wells, Kent

Mapping the site

After discussing your business objectives with you and knowing exactly what we all want the online project to acheive, we begin mapping the main site areas.

Page hierarchies, visual pathways and content relationships are established, the aim being to create an intuitive user experience which informs, guides and positively encourages the required action with each navigational decision the user makes.

Creative design

Your brand values, identity and business personality are incorporated into the working prototype at the early stages of the build, with the design actively encouraged to evolve live as the protoype develops.

During the early stages of the process we will ask for your comments, suggestions and appraisal, enabling the build to evolve organically and helping to ensure that the site looks and performs as we all intended, right from the start.

CMS integration

We integrate the prototype with it's content management system at the very first stage, allowing you to not only see and use the site, but also take the CMS for a test drive, adding content and editing pages (should you desire) and working along with us as the build develops.

Adopting this method of involving clients directly in the build as it progresses and working on a live prototype from a very early stage helps us to deliver the very best solution, tailored exactly to meet the needs of both the site visitor and the CMS user.

Enterprise level servers

We host the majority of our client's sites for them on our CentOS based server located in London's docklands or the Adobe Systems European data centre. Both locations provide state of the art security, data back-up protection and connection to the internet via Tier 1 networks.

Adobe Business Catalyst

As Business Catalyst partners we can design and host sites on this rapidly developing, state of the art and future proof business platform, offering our clients access to a user friendly, supported CMS that boasts high levels of site functionality. The platform allows new users to commence hosting with an economical, straightforward plan whilst allowing for seamless future upgrading to a comprehensive range of database driven functions such as HTML eMail, automated customer relationship management and database tasks and unlimited eCommerce catalogue configurations.

There are no fixed contracts and plans can be upgraded or downgraded on a monthly basis.

Wordpress Development

We offer hosting, development and CSS customization services for this popular open source site framework which has proven to be both flexible and powerful and is supported by a worldwide community of developers working on exciting new plugin functionality all the time.

Social Networks

Maximise interaction between your site and LinkedIn, Facebook, Twitter and other poular social networks. Keep your customers up to date with your business, and keep your business up to date with their ideas and comments.

Both Business Catalyst and Wordpress offer powerful tools to enable social network integration and feedback from the huge base of people now registered on these networks.

Fast content updates

The need to regularly update the pages and information on a website has become fundamental to most businesses over the past couple of years and content management systems (CMS) have evolved greatly to meet this demand.

In Context Editing

Technologies developed recently which support the use of in context editing (ICE) are amongst the most user friendly, allowing the site administrator to edit content and then publish the changes directly on the live page. We provide our clients with a robust and flexible CMS framework (including ICE) from which they are able to add and delete pages, edit copy and images, create links to internal and external pages and lots, lots more.

As the design prototype develops during the sites build we decide along with the client which areas need to be editable and configure these areas to be accessible via the ICE editor upon logging in. Site updates can also be scheduled with specific release and expiry dates making site changes a task that can be planned in advance and then executed at a specific time in the future.

In summary these features allow you to update your site quickly and easily. View your website just like your customer would - and actively edit the content as you go. Just point, click and edit your pages, with full access to the HTML code if you need it.

Keep it consistent.

With site wide templates, you safeguard the site's design framework on every page you create or edit. Think of it as a photo frame wrapping around the content you create, keeping the professional look and feel on every page.

Control who sees what

Make any part of your site a Secure Zone, assigning customers unique usernames and passwords. Keep private information secure or sell access to a Secure Zone to customers, on a subscription basis.

Make it social

Create and control an unlimited number of blogs, forums, and RSS feeds. Keep your customers up to date with your business, and keep your business up to date with their ideas and comments.

Targeted messages

We can create bespoke, professional templates for your eMail campaigns, styled to reflect your brand and identity. You just add the content in an editable region, choose a mailing list from the database, preview, click send and away it goes.

Reach everybody

Send up to 1,000 messages p/month on the webMarketing plan or 10,000 emails p/month on the webCommerce plan from an unlimited number of personalized email marketing campaigns. (Business Catalyst hosting only).

Automate your campaigns

Automate sales responses by creating a pre-written series of emails which are sent to a customer after they subscribe - in sequence, timed and paced as you like. You can even set the system to send customers an email on their birthday or another special day, unique to their personal information.

Who opened and clicked

Our marketing software tells you who opened the message, when and records any links that were subsequently clicked, allowing you to measure the true effectiveness of your email campaigns and how they can be modified or adjusted to increase your open and conversion rates.

Get to know your customers

With integrated customer relationship management built-in, every interaction your customers have with your business is logged, creating a unique profile and history. You can also import existing customer databases, using Excel spreadsheets.

Watch your customers, live

Your online business has a live feed of customer actions, on your dashboard. Whenever customers open a newsletter, submit a web form or purchase a product, you can see their action appear in real time on your live feed.

Create automated workflows

You can automate text and email notifications, tailoring them to the specific needs of filtered groups of subscribers, notifying them of important events.

Easily managed details

The Business Catalyst CRM is clean, clear, intuitive and user friendly. They can be quickly configured to edit and sort customer details , monitor cases and orders, manage access privileges and deal with all site contacts and subscriptions, all handled from from a single, easy to use central dashboard.

Over time a well managed CRM can significantly reduce the costs of your business marketing and client services whilst helping to grow and streamline your online business.

The Business Catalyst platform

Through the power of this state of the art hosting platform you can create an unlimited number of products and organise them into catalogues. You can even sell downloadable eProducts. We can help you to make the transition by designing a unique, bespoke web page that presents your products to visitors in a style that reflects your brand and identity, with an easliy managed administration dashboard that gives you total control in all areas of online store management.

Highly Targeted Marketing

Every customer who interacts with your site has their details automatically captured into your integrated CRM system. Keep a history of customer orders and actions, run loyalty programs based on segmented customer lists, or link targeted eMail marketing campaigns to these specific segments.

Search Engine Friendly

Search engine friendly URLs mean that your business and online store can be found with ease. Search Engine Optimization will be a breeze, with all URLs containing the product or catalogue name and automatically generated Google Sitemaps XML files.

Measure your success

Powerful analytics and reporting tools allow you to measure the popularity of products, basket abandonment rates and much more, so you know exactly how your Online Store is performing and what you might need to change.

Discounts, vouchers & referrals

Available sales tools include discount codes, gift vouchers and referral tracking, helping you maximise profits and deliver greater bottom line results.

Import, export, migrate

Import products from an existing inventory via a simple spreadsheet format. Or export your catalogue, update with popular spreadsheet software such Microsoft Excel and then import to update your product catalogue in a single operation.

Automated and recurring orders

As long as your Payment Gateway supports it, you can sell products that have a built in re-occurrence, great for customers in need of regular deliveries.

Billing and shipping integration

A global range of popular payment gateways and shipping providers are supported and configurable from within the system.

Search engine friendly code

Adopting standard coding practices when building a site is important and there are numerous benefits for any site that toes the line. The content of compliant sites are displayed with greater accuracy and uniformity by the web browsers that are asked to serve their files, search engines are better able to understand the content and can therefore index the content with greater success.

Honest SEO

Despite the claims of many web design companies, there is no magic technique that guarantees a high page ranking in Google's directory and sites that are near the top of a search listing (that haven't paid to be there) generally earned the position by providing content that was relevant to the search that was entered. The number one rule to improving page rank then is making sure your site does what it say's on the label and that people searching for what you do would actually find answers to their questions if they visited your site.

Encouraging spiders

It must also be remembered that the Googlebots (spiders) that crawl your site in order to index it do a much better job if the site has been built with their visits in mind. We code all sites with a structure and hierarchy that makes the spiders' job easier and your site therefore better indexed in future searches.

Site promotion

We can play an active part in promoting your site both on and offline, monitoring changes in page rank and adjusting the business marketing strategy accordingly.